Sunday, October 26, 2014

5 Ways to Brand Yourself

After recently participating in a webinar hosted by DMI (Dairy Management Inc.) I learned a great deal about personal branding and how to make yourself appear more approachable on social media. It would only be fitting to share my new-found knowledge, so here are 5 ways to increase your personal brand.

1. Create a Brand Statement.
A brand statement is a line or phrase used to describe the person you are and what you do in life. It gives readers the chance to build credibility with you and understand what it is you're hoping to educate them about. Use your brand statement as a bio about yourself on social media.
     Example.
To consumers across the world, Justin Bartholomay is a 5th generation rancher who does his best to raise wholesome, nutritious beef from North Dakota.
    Format.
(Who your audience is), (Your name)(Your reputable background)(What you do/what your product is)(where you are from).

2. Use the app Evernote.
Evernote allows for bloggers and social media gurus to stay on track and up to date with everything they have going on. From scheduling to reminders about events or meetings to attend, Evernote gives you the chance to keep on top of things. This is crucial in personal branding as it gives others the opportunity to realize how organized and professional you are.

3. Google Yourself.
Have you ever done a Google search on yourself before? Do it! Making sure that only posts come up that attribute to your reputation are important. No one wants to be embarrassed of what comes up on Google for themselves, so be sure to check in on this and do your best to fix it if you are not pleased with what you find. A good Google search makes you a much more credible person.

4. Use Social Media in a fitting way.
There are multiple forms of social media out there, but don't feel as if you need to be heavily involved in each and every one. It's actually more progressive if you pick the social media format you like the most, and dig into that one further trying to reach out to as many people as possible. For me, I love taking photos, so Instagram is my social media app of choice.

5. Blah Blah Blah BLOG!
Blogging is becoming a new and creative way of telling your opinion to others. It's great for storytelling, which in the agriculture industry is one of the absolute best ways to help consumers better understand the farming and ranching process. If you don't already have a blog, take the time to create one and post on it as you have time to. Don't feel like you need to do daily posts, or even weekly posts for that matter. Simply doing one post and reaching out to a couple people will make more of an impact than never posting at all. When creating a blog use either your name or your farm name, as it is easier for others to find your blog through a simple Google search.

Enjoy! And get branding!

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